Graziano Prà has been running the company since the early 1980s, even though his grandfather and father made his destiny as a winemaker. Thanks to him, the importance of territories such as Monte Grande, the cru of the winery, Monte Bisson in Soave and Morandina in Valpolicella has increased.

Essentiality and respect for the earth are the principles that underlie the company’s history. Purity is a key word for Graziano’s wines: always in charge of the oenological choices, in the cellar he prefers the exaltation of the fruit, and the research and the innovation are focused on the enhancement of the high quality of the grapes that come from the field.

The production choice of using only autochthonous grapes, which has accompanied him since the beginning, denotes Graziano’s strong belief in the qualitative potential of autochthonous grapes and in the valorization of the territory.